BarBQ Plaza 终于来到 Sunway Carnival了！

 

Shopee’s Largest Event Mobilises 2,000 Affiliates to Help Malaysians Discover the Best 7.7 Deals

PETALING JAYA, 24 JUNE 2025 – Shopee hosted its largest affiliate creator activation to date on 21 June, bringing together over 2,000 affiliates and more than 80 brands for the latest edition of Shopee House — a flagship on-ground platform where affiliates, brands, and the Shopee ecosystem come together to connect, learn, and collaborate ahead of the 7.7 Mid Year Sale. The event empowers affiliates to drive discovery, while helping Malaysians shop Lagi Murah and Lagi Cepat.

Headlining this edition were main sponsors Kiehl’s, La Roche-Posay, Kérastase, and Maybelline, alongside local favourites such as Naelofar, The Pastels Shop, Al ’Ard, BateriHub, ZUS Coffee, and many more. These brands engaged affiliates through live demos, product showcases, and instant content opportunities. The result: richer, more localised content, from beauty tutorials and tech unboxings to real-time Q&As, that helps shoppers discover trusted picks that deliver Lagi Murah value and Lagi Cepat service this 7.7.

This June edition of Shopee House more than doubled the turnout of its February edition, drawing over 2,000 affiliates and marking a bold step in Shopee’s efforts to scale creator-led commerce. The event blended campaign execution with community building through panel sessions, masterclasses, and brand booths. Affiliates also participated in livestream matchmaking, co-hosting real-time sessions with sellers to drive exposure ahead of 7.7.

Headlining the panel discussion “Content with Purpose,” creators Muhamad Zaki bin Saidatul Akmal (Brozaki), Syakirah Al-Edrus (JoyahSiKepoh), and Fatimah Az Zahraa' Binti Jamil (FHStore) shared how authenticity, honesty, and consistency build trust and drive conversion. 

“It’s not about going viral, it’s about being real,” said Brozaki. “People follow you for who you are, and they buy when they trust what you say. With Shopee Live and Shopee Video, I can show real product experiences and that’s what people connect with.”  JoyahSiKepoh added, “Your content doesn’t have to be perfect, just honest. Shopee makes it easy to share what I love using trackable product links, vouchers, and the ‘Shopee Lagi Murah’ tag, so my followers can shop smarter and I can earn too.” For FHStore, consistency is key: “Even simple, everyday content builds momentum when you speak your customer’s language. Shopee’s tools make it easy to upload, tag, and focus on the message.”

In the Shopee Live Masterclass, top livestreamer Norazlina Binti Azmi (Mekallynashop) offered a practical playbook for campaign execution. “You don’t need a big team to succeed, just the right tools and the right rhythm,” she said. “Features like pinned comments, real-time vouchers, and product tagging make it easy to guide viewers from interest to checkout.”

Meanwhile, in the YouTube Masterclass, tech creator Muhammad Najmi Abdul Rahman (TheKampungNerd) shared how long-form content can be built from livestreams, FAQs, and buyer reviews, a sustainable approach for creators with limited resources. “You don’t need fancy production to add value,” he said. “If you listen to your audience and explain things clearly even through a simple tutorial or comparison video, that builds trust.” 

“As we head into the 7.7 Mid Year Sale, Shopee House reflects the next chapter of our investment in content-led commerce.” said Tan Ming Kit, Head of Marketing at Shopee Malaysia. “We’re helping creators grow through programmes like the Content Creator Club, Livestream Ads Incentives, and our new YouTube partnership, which lets affiliates turn videos and YouTube Shorts into fully shoppable content. Powered by our Affiliate Marketing Solution and driven by our commitment for Lagi Murah and Lagi Cepat, these initiatives give creators more ways to earn, connect with brands, and help shoppers find unbeatable value from voices they trust.”

Shopee’s Affiliate Programme now includes over 500,000 creators from all walks of life nationwide, from stay-at-home parents and university students to niche content experts and full-time livestreamers, to help buyers make more informed decisions through real-life reviews, product demos, and relatable recommendations. 

Shopee House is a cornerstone of Shopee’s long-term strategy to build an inclusive, creator-powered digital economy. By combining people, tools, and insights, it transforms content into commerce and relationships into results. As 7.7 approaches, Malaysians can look forward to exclusive deals, real-time demos, and trusted affiliate reviews on Shopee Live and Shopee Video. Whether you're seeking trusted recommendations, local product insights, or unbeatable value, Shopee’s affiliate community is ready to help you shop Lagi Murah and Lagi Cepat this 7.7 Mid Year Sale, which begins on 25 June 2025. Visit https://shopee.com.my/m/7-7 for more information. 

Malaysian Sellers Innovate as as E-Commerce Evolves Beyond Price Wars

In Malaysia’s fast-evolving digital marketplace, local sellers are redefining how to grow and connect online by innovating how they sell. Local sellers like Arwaafood, JK Biscuits, and Hollywood MotorSport are making the most of Shopee’s suite of tools: using Shopee Live for authentic storytelling and direct engagement, Shopee Video for product showcases and education, Shopee Affiliates to drive peer-led discovery, and the ‘Lagi Murah’ tag to signal competitive value. By combining these features in ways that fit their brand and goals,  they’re building not just sales, but trust, visibility, and community.

Arwaafood: Building Trust with Storytelling and Mukbang Content

Founded by Hadi Kaderi, Nizar Mustafa, Ardell Aryana, and Nadzmi Adhwa, Arwaafood offers preservative-free instant meals rooted in traditional recipes. Their Shopee Live sessions go beyond promotion, they tell their stories behind their ingredients and values, connecting deeply with health-conscious Malaysians. “A lot of instant food options have unhealthy additives,” says Hadi. “We wanted to change that with natural ingredients that reflect our cultural roots and care.”

This storytelling-first approach has helped Arwaafood grow a loyal community and drive tangible business results. In just three months, their Shopee Live sessions drew over 660,000 viewers, while affiliate-created Shopee Videos, especially “mukbang” content, serve to validate the product’s quality and taste, particularly for new buyers.

This strong community connection shapes how Arwaafood plans promotions, offering value when customers are most ready to engage. “Our customers are smart, they wait for campaign days, voucher drops,” says Hadi. “We realise our customers tend to top up our products during these periods, so we bundle our products to give more value to our customers.” By aligning their promotions with Shopee’s peak campaign moments, Arwaafood maximises visibility and drives conversions when shoppers are most primed to purchase. 

During the recent Shopee 5.5 Fashion & Beauty Festival, this strategy led to a 144% increase in orders, powered by a mix of daily livestreams, strategic bundles, and timed vouchers. Notably, affiliate-driven efforts contributed over 40% of total orders, underscoring the impact of trusted, peer-to-peer recommendations in turning interest into action.

JK Biscuits: From Fruit Stalls to Online Success

Innovation isn’t limited to packaged foods. In Bidor, Perak, Madam Lai Nyuk Ling of JK BISCUITS shows how fresh produce sellers can innovate beyond traditional fruit stalls by embracing e-commerce and digital engagement. What started as a humble fruit business evolved into a thriving online store shipping fresh guavas and dragon fruits all over Malaysia, including Sabah and Sarawak.

For Madam Lai, the challenge was how to bring the tactile, sensory experience of choosing fresh fruits, something buyers usually inspect personally, to the online space. Shopee Live became her key platform to do this. By cutting open fruit live on stream and showcasing her packing process, she gives customers a transparent view into the care and quality behind every order. “They know exactly what they’re getting,” she says. This real-time interaction helps replicate the trust shoppers feel when picking fruit in person, reassuring them about the freshness, juiciness, and quality of her produce.

This hands-on, interactive approach has not only reassured buyers, but also driven tangible business results, with Shopee Live sessions generating up to RM4,000 in daily sales. Madam Lai's success has inspired others in her community to explore e-commerce, showing how traditional fresh produce sellers can harness digital tools to innovate, build trust, and connect meaningfully with modern Malaysian shoppers.

Hollywood MotorSport: Bringing Offline Expertise Online and Expanding Its Reach

Traditional sectors like automotive retail are also finding powerful ways to scale by blending in-store expertise with digital touchpoints. Hollywood MotorSport, a trusted name in motorcycle parts and accessories, is using Shopee to replicate the personalised, hands-on service of their physical store while reaching customers far beyond its usual walk-in base.

Through Shopee Live, they simulate the in-person consultation experience by walking viewers through installation steps, answering questions in real time, and providing visual comparisons to help buyers make informed choices. Shopee Video content breaks down complex features, making even first-time buyers feel confident about their purchase.

“We’ve always taken pride in offering personalised service at our store. Now, we can deliver that same experience to a wider audience online,” says Simon Tan, Company Director of Hollywood MotorSport. “Shopee helps us go beyond walk-in traffic with tools like affiliate marketing, data insights, and real-time engagement. We’re creating new growth without replacing what works.”

This hybrid approach is paying off. Over recent months, Hollywood MotorSport has seen strong momentum through Shopee’s livestream and affiliate tools. Each month, affiliate-driven efforts now account for nearly 1 in 5 of their online orders, and together with livestream sessions, these channels contribute to almost a quarter of total monthly orders. Shopee Video content has seen a tenfold increase in engagement, helping demystify complex purchases like brake kits or suspension parts. These tools not only drive conversions but also strengthen Hollywood MotorSport’s reputation as a trusted, expert-led destination for automotive needs.

Shopee Empowers Smart Selling

At the heart of these success stories is Shopee’s commitment to empowering local sellers with the tools and insights they need to adapt.

“Malaysian sellers are becoming more sophisticated in how they market and connect with buyers,” says Tan Ming Kit, Head of Marketing at Shopee Malaysia. “They’re moving beyond price competition to focus on real value through innovation and genuine engagement. We support them with data and tools to tailor their approach, build lasting connections, and grow steadily, creating a healthier e-commerce ecosystem for everyone.” 

Whether it’s Arwaafood sharing stories behind their natural ingredients, JK Biscuits recreating the fresh fruit experience live, or Hollywood MotorSport bringing their hands-on expertise online with step-by-step guidance, these sellers show value goes beyond numbers. It’s about innovative approaches that create meaningful connections, one thoughtful transaction at a time. 

-END- 

Dioriviera