Wednesday, January 31, 2024
Shopee新春大促销，开启龙年新气象！
Shopee Influencers Champion Human-Centric E-commerce in 2024
Content creators humanise shopping experiences nationwide
KUALA LUMPUR, 30 January 2024 – Shopee Malaysia officially unveiled the ‘Championing Inclusive Commerce 2024’ study of over 3,000 Shopee
Affiliates. The study discovered that 9
in 10 Affiliates are feeling positive for their e-commerce opportunities in
2024. These affiliates are excited to humanise
e-commerce with increased personalisation, engage with more users on posts and livestreams, and drive more traffic for local sellers
aligned with their values.
The Rise of Human-Centric Content
When asked on the e-commerce
trends they are most excited to embrace in 2024, 75% of affiliates were enthusiastic about creating more personalised
content for their audiences. Shopee Affiliates want to have more authentic
engagements with their audiences (30%), seek to personalise their content
further through product education posts and livestreams (30%), while the
remaining want to collaborate with more local businesses to drive awareness
(15%).
“Our affiliates are leading the charge in humanising e-commerce,
providing users with original content and ultimately, building a stronger
competitive edge for our local brands and sellers. This powerful statement
tells us that Malaysian consumers are craving something real. They're tired of
the perfectly polished posts on their feeds. They want to connect with real
people, with relatable stories, and genuine experiences,” said Kenneth Soh, Head of Marketing at Shopee
Malaysia, during the launch of the study today.
Sharing on the importance of authenticity and personalisation, Shopee
Affiliate Livestreamer Celeste Phuah believes that developing original content
is important when building sincere relationships with their audiences. “As an
affiliate livestreamer, I believe it is important to be honest and open with my
audience during my product recommendation live sessions. I will share my
opinions on the products they are interested in based on my own experiences.
When I get questions from the audience, I do try my best to inform them on the
various benefits and features about the products,” Celeste said.
Building Communities Through Two-Way
Engagement
A resounding 94% of Shopee
Affiliates anticipate a surge in user engagement through the power of authentic
content and interactive livestreams. This data unveils a crucial shift in
audience behaviour, highlighting the growing demand for genuine connections
between Shopee buyers and sellers, with affiliates taking on the mantle to
digitally bridge this gap.
Andrew Tay in his capacity as the Chief Operating Officer for Val
Media, a digital portal that produces influential content, explained that his
team is enthusiastic to see more engagements and interactions from their
audiences this year. “In the last few years, we have been branching out from
just doing product review articles, to creative informative videos and social
media postings. It is inspiring to see the different ways Malaysians consume
digital content and we look forward to creating more content that drives user
engagement and traffic for our local sellers.”
Championing Local Businesses in a Digital
World
When Shopee asked the surveyed affiliates on what they want to achieve
this year, an outstanding 100% aspire to
drive more traffic to local sellers in 2024. Additionally, 96% of them want to collaborate with more
local sellers that are aligned with their values, reflecting their
#ShopeeSapotLokal spirit in supporting Made-in-Malaysia products to fuel the
nation’s vibrant digital economies.
“I enjoy working with local brands and sellers as I believe it is
important to support our homegrown entrepreneurs. It lights up my heart when I
drive traffic and awareness for a local seller selling hand-made or traditional
products to my audiences. I can’t wait to collaborate with these sellers in
2024 to create family-friendly content that is aligned with my Muslim culture
and values,” said Rita Zafran, Shopee Affiliate (Top Posting Creator).
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Shopee Affiliates collectively believe that the age-old phrase ‘Honesty is the best policy’ rings true
when adding a human touch to their product insights and brand recommendations.
They want to build sincere and genuine connections with their audiences, and
aim to partner more with local brands and sellers aligned with their social and
cultural values.
The “Championing Inclusive Commerce 2024” study is part of Shopee’s thought leadership series. These data-driven insights showcase how Shopee Affiliates have the unique opportunity to build win-win relationships that drive customer loyalty for local brands and sellers. Further insights on Malaysian affiliates will be shared in greater detail in the coming week.
