Shopee supports 1.8 million Local Sellers;
500,000 Affiliates drove 90 million orders in 2024
KUALA LUMPUR, 18
December 2024
- Shopee has made 2024 a defining year for empowering local businesses and
fostering community growth in Malaysia. Through the Shopee Rai Lokal
initiative, millions of buyers gained access to diverse and high quality
products from over 1.8 million local entrepreneurs. Additionally, more than
500,000 Shopee Affiliates boosted orders, reinforcing Shopee’s role as a
catalyst for economic sustainability and digital transformation in Malaysia.
Empowering Malaysians Nationwide: Shopee Rai Lokal in
Action
Since its launch in
2019, Shopee Rai Lokal has been the cornerstone of Shopee’s mission to
celebrate and support local communities of users, entrepreneurs, and talents.
In 2024, Shopee enhanced its initiative by launching the Shopee Rai Lokal microsite, providing buyers with a dedicated platform to discover locally-made
products and support their favourite homegrown businesses through exclusive
vouchers and discounts. This effort bridges the gap between sellers and buyers,
creating a direct pathway for consumers to support local entrepreneurs.
“Shopee believes
that providing our users with more opportunities to support our enterprising
local sellers is key to driving Malaysia’s economic growth and fostering a
resilient e-commerce ecosystem. By offering an enriched shopping experience, we
connect consumers with the best of Malaysian products while empowering sellers with innovative tools, tailored
education, and enhanced visibility to unlock their full potential and succeed
in an increasingly competitive digital landscape,” said Tan Ming Kit, Head of Marketing and Business Intelligence at Shopee
Malaysia.
The platform’s
500,000 Shopee Affiliates also played a critical role in enhancing the shopping
experience for buyers. Affiliates brought products closer to consumers,
creating engaging content and driving over 90 million orders through targeted
content creation via in-app features such as Shopee Live and Shopee Video. To
celebrate these achievements, Shopee also released its second instalment of the “Shopee Rai Lokal: Breaking Barriers Online” documentary, spotlighting the success
stories of several inspiring Shopee Affiliates who have transformed the digital
economy within their local communities. This follows the first instalment in
2023, which showcased the challenges and triumphs of three local sellers.
One of these
inspiring Affiliates is Nurul Syuhana, a mother of five who joined the Shopee
Affiliate program in 2023 to support her family. With a modest social media
following, her first RM200 commission gave her the confidence to pursue the
program full-time. As she honed her livestreaming skills, her audience grew
from 33 to over 200,000 followers, and she was recognised as one of the winners
in the 'Shopee Affiliate 2 Million Ringgit Club' at the Shopee Superstar Awards
2024. “Becoming a Shopee Affiliate was a turning point for me. It allowed me to
not only support my family, but also share the products I truly love, helping
others make informed decisions along the way,” she shared.
Bringing Local Fashion to the Forefront
Events like the Raya Stail Kita Fashion Show offered buyers an exclusive opportunity to
explore the vibrant world of local Muslim fashion. Featuring 10 standout
sellers, the event attracted over 70,000 viewers on Shopee Live. Buyers were
introduced to new fashion collections from local designers and taught how
different garments could be styled from a variety of brands for each look to
coordinate with their whole families.
Equipping Sellers for Long-Term Success
Shopee’s 5-part Digital
Platform Upskilling Summit ensured that sellers are better equipped to meet
buyer expectations. The program equipped over 1,000 sellers with critical
knowledge in regulatory compliance, product authenticity, and Halal
certification. Partnerships with government stakeholders and agencies like the
Ministry of Domestic Trade and Costs of Living (KPDN), the Department of
Islamic Development Malaysia (JAKIM), and the Intellectual Property Corporation
of Malaysia (MyIPO) helped address industry challenges and strengthen consumer
trust.
Bibi Farizona
Mahdi, owner of Umairah Homemade Cakes on Shopee, remarked, “This program has
been incredibly useful in deepening our understanding of government
regulations. The insights we gained are essential for navigating compliance and
driving our business forward.”
Driving Digital Transformation with Government Partnerships
Shopee’s
collaboration with KPDN’s annual Kempen Beli Barangan Malaysia (KBBM) campaign
underscores its commitment to promoting Malaysian-made products and supporting
local sellers to thrive in today’s digital economy. The campaign engages over
1.8 million sellers through a dedicated microsite and provides prime marketing
assets, including vouchers and live streams, making it easier for buyers to
discover and support Malaysian sellers. Shopee also participated in the Sabah
leg of Program MADANI Rakyat, further connecting sellers with consumers across
the country.
Partnering with
Malaysia Digital Economy Corporation (MDEC) under the Best of Malaysia
campaign, Shopee supported close to 3,000 Malaysian brands in growing their
audience and expanding their reach to new markets in the Southeast Asian
region. By leveraging Shopee’s tools and programs, sellers were able to tap
into cross-border opportunities, positioning Malaysian businesses as
competitive players in the global e-commerce market.
“These partnerships
with KPDN and MDEC highlight Shopee’s belief in collaboration as the key to
scalable and sustainable growth within Malaysia’s digital economy and
dedication to making it easier for consumers to support local. By working
closely with government bodies and giving buyers access to well-curated
microsites, exclusive deals, and exciting live-streamed content, Shopee
provides a structured and supportive platform that empowers local sellers and
communities to succeed, driving long-term growth and inclusivity,” Tan elaborated.
Giving Back to Communities, Creating Inclusive Impact
Building on its
commitment to empowering local sellers and fostering growth, Shopee also
extends its efforts to uplift communities beyond the realm of e-commerce. Through impactful community-driven CSR
initiatives, Shopee has reinforced its commitment to making a meaningful
difference in the lives of Malaysians.
The Pek Kasih Mama
campaign, launched with the Ministry of Health (MOH), distributed care packs to
underserved mothers across Malaysia, including in Sabah, Sarawak, and Johor.
Shopee further enhanced this initiative through the Shopee Mum’s Club - a virtual community that empowers mothers with expert-led education
delivered through informative Shopee Live sessions. The club also helps foster
a supportive environment for mothers to connect and learn from each other’s experiences. Additionally, the club provides
valuable parenting tips, live content, exclusive vouchers, and tailored deals
to support mothers throughout their parenting journey.
Shopee remains
steadfast in its mission to enable local sellers and uplift communities through
transformative initiatives. By empowering local businesses, talents, and
buyers, driving inclusivity in e-commerce, and forging strategic partnerships
with government bodies, Shopee continues to contribute towards impactful
digital innovation in Malaysia.
