Shopee and POP MART Unveil “Twinkle Twinkle Savor The Moment” Series with Exclusive Shopee Live Marathon, Giveaways, and Gifts-With-Purchase

KUALA LUMPUR, 28 September 2025 – Shopee Malaysia and POP MART are teaming up to launch the highly anticipated Twinkle Twinkle Savor The Moment Series Figures and the Fresh-Baked Mini Cookies Plush Pendant on 30 September 2025. To mark the occasion, fans can tune in to a special Shopee Live marathon packed with surprise restocks, exclusive giveaways, puand gift-with-purchase rewards on POP MART’s Official Store on Shopee Mall.

This brand-new series features 10 enchanting Twinkle Twinkle collectibles, each crafted with POP MART’s signature storytelling and artistry. Featuring themes of finding joy amidst difficulty, the new series features characters enjoying simple delights, bringing a storybook feel to everyday life moments. Adding to the magic, limited restocks of the sought-after Twinkle Twinkle Sweet Dreams Forecast Series - Plush Pendant Blind Box will make a return, giving collectors a rare opportunity to complete their sets. 

The Shopee Live marathon kicks off at 11:00 AM on 30 September via POP MART’s Official Shopee Live, with a special appearance by content creator Luwis Tan (@luwistann) at 7:30 PM. Fans can look forward to livestream-only surprise restocks and stand a chance to win Shopee-exclusive giveaway prizes such as the Twinkle Twinkle Classic Series - Goodnight Pat-activated Lamp and a Twinkle Twinkle Savor The Moment Series Figures. To continue the excitement, Shopee will host a dedicated POP MART livestream on the @shopeemamak account at 9.30 PM, where six lucky winners can take home a figurine from the Twinkle Twinkle series, with a minimum spend. 

Apart from the livestream marathon, fans can also unlock exclusive Gift-With-Purchase prizes (GWPs) where:

• First 30 spenders with a minimum spend of RM300 will receive a random blindbox from POP MART’s character series;
• First 100 spenders with a minimum purchase of RM199 will receive a 123! Twinkle-Twinkle Series Shaker Keychain;
• First 100 spenders with a minimum purchase of RM399 will receive a Twinkle Twinkle Be a Little Star Series - Multilayer Structure Rotating Refrigerator Magnet

Join the livestream marathon on Shopee Live to celebrate the launch of Twinkle Twinkle Savor The Moment Series Figures (Left) and stand a chance to win Twinkle Twinkle Classic Series - Goodnight Pat-activated Lamp (Right)

Subscribe to POP MART and Shopee Mamak to join the livestream marathon, exciting giveaways, and grab exclusive GWPs starting this 30 September!

Shopee’s CNY 2025 Insights Show How Malaysians Merge Tradition with Digital Innovation

KUALA LUMPUR, 7 FEBRUARY 2025 - Shopee's latest Chinese New Year (CNY) consumer trend insights highlight a growing shift in how Malaysians shop for festive essentials, further reinforcing the gradual move from traditional shopping to online platforms. Items that were once typically bought offline are now being purchased online as more Malaysians are embracing e-commerce for its convenience, competitive prices, and interactive shopping experiences. The growing popularity of livestream shopping, real-time interactions with sellers, and tailored product recommendations further underscores how digital innovation is reshaping CNY shopping habits while preserving cherished traditions.

Shopee Live remains the go-to platform for consumers seeking engaging, real-time shopping experiences. This CNY, 116% more Malaysian buyers chose to interact with sellers, ask questions, and discover products via livestream shopping compared to the last CNY. This surge in engagement shows that live commerce has grown steadily as the key avenue for discovering CNY-related products and festive shopping.

With this rise in live shopping, Shopee Affiliates are seizing new and evolving opportunities by launching their own livestreams. During this campaign, the number of affiliate livestreams skyrocketed by over 160% and resulted in 240% increase in orders for local businesses selling CNY goods. By hosting livestreams, affiliates build trusted relationships with their followers, offering real-time recommendations, exclusive deals and an interactive shopping experience that helps audiences make informed purchasing decisions. 

Bell Hee Pek Wan, a top-performing Shopee Affiliate and the winner of Shopee Superstar Awards 2020 ‘Most Loved Streamer’ award, helped sellers achieve an 85% revenue increase per item during the CNY campaign through her engaging livestreams. "Livestreaming allows me to connect shoppers with the right products while demonstrating their quality and value in real time. I showcase CNY essentials— from auspicious home & living products like festive decorations and dining sets  to storage solutions and trending beauty products —while guiding shoppers on maximising savings with Shopee Coins and vouchers. This interactive experience builds trust and drives sales, benefiting both my audience and the sellers I collaborate with," she said.

With the help of digital shopping, Malaysians continue to uphold cultural traditions by leveraging e-commerce for greater convenience. More shoppers turned to Shopee for CNY staples, reflecting a strong demand for festive goods now purchased online.

• Festive treats saw the highest demand, with searches for cookies, snacks, hampers, and beverages surging over 3,000% year-on-year, underlining the growing trend of sourcing festive goodies online.
• Home decorations became a key focus, with searches for “CNY decor” and “red lanterns” increasing by over 1,700% as Malaysians opt for online shopping to transform their homes for the season.
• Fashion and beauty remained top priorities, as searches for red dresses, cheongsam, and traditional attire surged by 1,600%, while beauty products like red lipstick, eyeshadow, and nail polish jumped by 1,900%, showing that shoppers are embracing online platforms for their full festive styling needs. 

Shoppers also maximised Shopee’s best deals, purchasing nearly 2 million items under the “Lowest Price Guaranteed” program and redeeming over 620 million Shopee Live vouchers, saving over RM52 million on celebratory essentials. With CNY preparations in full swing, convenience was key with over 2 million self-collection orders enabling seamless pickups, while more than 20 million Free Shipping vouchers ensured fast, hassle-free deliveries, letting customers focus on celebrating with loved ones.

Tan Ming Kit, Head of Marketing and Business Intelligence at Shopee Malaysia said "Malaysians are embracing digital commerce not just for convenience but also for interactive experiences like livestreaming, which enhance engagement and help them make informed purchasing decisions. This shift demonstrates how e-commerce is transforming shopping behaviours, proving that even items traditionally bought offline are now readily available online, leading to increased online purchases. This enables consumers to celebrate traditions in new ways while benefiting from modern retail solutions. Shopee remains committed to delivering a seamless and rewarding shopping experience for both consumers and sellers.”

Embracing Prosperity: How Local Entrepreneurs Turned Humble

 

Dreams into Nationwide Success

From achieving 80,000 orders to building a multi-million enterprise, two Malaysians 

share their inspiring journeys of resilience and growth

KUALA LUMPUR, 23 January 2025 – With the Chinese New Year approaching, local entrepreneurs Wong from Sunspin and Bryan from FunFun.inShop highlight how e-commerce has become a valuable tool for small businesses to grow and adapt. Their journeys showcase the resilience, values, and determination that define Malaysia’s innovative spirit, offering timeless inspiration for anyone striving to overcome challenges and achieve meaningful growth.

Sunspin’s journey to healthier living, balanced family life, and business success

Husband-and-wife team Wong Yung Ming and Lee Sze Yee founded Sunspin in 2020 with a mission to make Konjac noodles and Black Garlic products more accessible to families like their own. As parents of two young children, the couple was inspired to promote healthier eating habits while building a stable future for their family.

Wong and Lee started their small business from their Johor home, selling to a small local network on a part-time basis. Their move into e-commerce transformed their business as they leveraged Shopee’s ecosystem, bringing nutritious products to families across Malaysia.

“We started engaging with Shopee Affiliates in 2024 and these local KOLs have supported us by driving new and repeat buyers to our store. In the last year alone, we consistently achieved a ninefold increase in daily orders during campaign days, thanks to these affiliates. We’re overwhelmed to share that we have sold over 80,000 items since joining Shopee, reflecting the trust families place in our products,” shared Wong, who left his IT career in early 2024 to focus on Sunspin full-time.

Their growth was further supported by the ‘Kempen Tani by Shopee’, a program aimed at empowering agropreneurs with the tools and resources to succeed in the digital economy. The couple attended ShopeeXpert workshops, took part in Shopee Live demos, and gained practical tips on increasing traffic and sales on the platform.

This Chinese New Year, the couple shared that true success means growing their business while enjoying quality time with their children. “Expanding our business while prioritising family has always been our goal. It’s rewarding to see how our efforts have brought both stability and precious moments with our family,” he shared.

From a small home experiment to FunFun.inShop’s multi-million Ringgit business

Before 2021, Bryan Ng, the director of FunFun.inShop, worked at a logistics company where he met several Shopee sellers who shared their experiences of building online businesses. “Hearing their stories gave me the confidence to give it a try myself,” Bryan recalls. During the Movement Control Order (MCO), he started small by uploading a few products to Shopee from his home. Orders started rolling in—at one point, up to 200 to 300 a day. “It was an eye-opener for me. What started as a small experiment quickly turned into something much bigger,” he shares.

By reinvesting profits gradually and staying focused on customer needs, Bryan scaled his small venture into a multi-million ringgit business. FunFun.inShop has experienced incredible growth, with sales increasing by 260% to over RM4 million in 2024 alone. Bryan credits this success to a combination of understanding market trends, maintaining competitive pricing, and using Shopee’s features like Shopee ads, livestreams, and campaigns to boost visibility and reach more customers. “These tools have been essential for helping us stay competitive and grow steadily,” he says.

What began as a small home-based operation has grown into a thriving business that’s making a difference. “I started with just a handful of products, and now we’ve built something that supports so many people,” Bryan reflects. Shopee Live has been especially impactful, allowing Bryan to interact directly with customers, showcase his products, and build lasting relationships. “This journey has changed my life for the better, and I’m so grateful for the platform that made it all possible,” he says with pride.

Entrepreneurs like Wong from Sunspin and Bryan from FunFun.inShop are proof of how e-commerce takes small ventures and transforms them into thriving businesses. Platforms such as Shopee, which celebrates its 10th year in Malaysia, are part of this development, providing tools and opportunities for businesses to navigate the evolving economy.

As Malaysia grows into a leading Southeast Asian digital hub, the stories of entrepreneurs like Wong and Bryan reflect a broader shift. With continued innovation and support, e-commerce is set to remain a cornerstone of Malaysia’s economic resilience, enabling small businesses to thrive while contributing significantly to the local economy.

蛇年好运来！ Shopee 新年大促销开跑！

每日赢取 RM8,888 红包及享受 88% 折扣最低价，开启新春好彩头！

2024年12月27日，吉隆坡 - 恭喜发财！Shopee 邀请您一同欢庆蛇年新春，在 Shopee 新年大促销中享受超值优惠、独家大奖和节日特惠！即日起至 2025 年 1 月 30 日，上Shopee购物， 一站式满足您的年货需求。

88% 折扣最低价格保证！Shopee 为您带来无与伦比的优惠价格，购买 A1、Julie’s 和 Kinohimitsu 的年货零食，用 Akemi、Dessini 和 Kleenex 焕新家居，再搭配 MJ Jewellery 的精美饰品，让您从内到外焕然一新。更棒的是，如果您在其他地方发现这些商品的价格更低，Shopee 将以 Shopee Coins 形式退还您 3 倍差价。安心购物，尽享 Shopee 独家新春优惠！

告别运费烦恼！这个新年享受 “无最低消费，免费运送” 优惠，每天凌晨 12 点准时开抢。轻松备年货，享受便捷结账流程，让购物体验更加愉悦。

Shopee 隆重欢迎品牌大使：唱跳歌手3P！这三位才华横溢的艺人——Danny Lee、Caven Tang 和 Kevin Ong 将在 1 月 14 日和 15 日晚 8 点于 Shopee Live 献上令人难忘的新春庆典，精彩节目包括动感舞蹈表演、互动游戏秀、激动人心的抽奖活动以及独家新春优惠。Shopee 还特邀 D00nuts 和 SteadyGang 献唱新春歌曲，为您的新年气氛增添欢快节奏。不仅如此，人气网红 Gladish陈祤琴、Elaine Chuah小蔡 和 Mika Chan 也将在 1 月 8 日、15 日和 25 日于 Shopee Live 上展示独家健康美容、时尚和生活好物优惠。一起来庆祝超旺的Shopee新春购物吧！

快来加入 Shopee Live 与 Skechers 联合呈现的新春游戏秀——"HUAT! The Fortune"！每天观看直播，就有机会赢取 RM8,888 的红包！从1月8日至24日，每晚8点准时开播，还有特别场次：1月8日和15日中午12点。尽享一小时的精彩乐趣与丰厚奖励，千万别错过！  

进入 Shopee Mamak直播间，获取“当日关键词”并与您的用户名一起发送至 WhatsApp 指定号码，每日将选出一位幸运观众旋转幸运轮盘，挑战游戏盘上的 12 格方块，赢取丰富奖品包括 RM8,888 现金红包、8,888 Shopee Coins、价值高达 RM9,280 的 POH KONG 蛇年金币、价值高达 RM30,392 的小米机器人吸尘器 X10+ 等等！

别错过超值 RM8 Knockout Deals，必买商品包括 GINTELL S3 Plus 按摩椅、Sony PlayStation 5 和三星 65 英寸 Crystal UHD 4K 智能电视，每件只需 RM8 或 RM88！自 2024 年 12 月 27 日至 2025 年 1 月 24 日将商品加入购物车，并于以下时间段抢购：

• 晚上 8 时：12 月 31 日，1 月 1 日、7 日、8 日、14 日、15 日和 24 日

• 中午 12 时：1 月 1 日、8 日和 15 日

• 凌晨 12 时：1 月 1 日、8 日、15 日和 25 日

ShopeePay 红包新玩法！通过 ShopeePay “发红包” 功能，随时随地向亲友传递新年祝福。

此外，享受SPayLater 3个月 0 %手续费分期付款，选择6个月或12个月的分期计划还可领取高达 RM30 优惠的SPayLater 专属优惠券，让新春购物无压力！今天就激活 SPayLater ，​​首次用户还可以享受 RM15 折扣优惠券！​ 

这个蛇年，和Shopee新年大促销一起庆祝新春，开启充满喜悦、节省与好运的一年！欢笑相伴，珍惜美好时光，共迎财运亨通的新年！Heng ah, ong ah, huat ah！

了解更多Shopee新年大促销：https://shopee.com.my/m/chinese-new-year-sale

Shopee Rai Lokal Strengthens Local Communities, Drives Digital Econom

 
Shopee supports 1.8 million Local Sellers; 500,000 Affiliates drove 90 million orders in 2024
 
KUALA LUMPUR, 18 December 2024 - Shopee has made 2024 a defining year for empowering local businesses and fostering community growth in Malaysia. Through the Shopee Rai Lokal initiative, millions of buyers gained access to diverse and high quality products from over 1.8 million local entrepreneurs. Additionally, more than 500,000 Shopee Affiliates boosted orders, reinforcing Shopee’s role as a catalyst for economic sustainability and digital transformation in Malaysia.
 
Empowering Malaysians Nationwide: Shopee Rai Lokal in Action
Since its launch in 2019, Shopee Rai Lokal has been the cornerstone of Shopee’s mission to celebrate and support local communities of users, entrepreneurs, and talents. In 2024, Shopee enhanced its initiative by launching the Shopee Rai Lokal  microsite, providing buyers with a dedicated platform to discover locally-made products and support their favourite homegrown businesses through exclusive vouchers and discounts. This effort bridges the gap between sellers and buyers, creating a direct pathway for consumers to support local entrepreneurs.
 
“Shopee believes that providing our users with more opportunities to support our enterprising local sellers is key to driving Malaysia’s economic growth and fostering a resilient e-commerce ecosystem. By offering an enriched shopping experience, we connect consumers with the best of Malaysian products while empowering  sellers with innovative tools, tailored education, and enhanced visibility to unlock their full potential and succeed in an increasingly competitive digital landscape,” said Tan Ming Kit, Head of Marketing and Business Intelligence at Shopee Malaysia.

The platform’s 500,000 Shopee Affiliates also played a critical role in enhancing the shopping experience for buyers. Affiliates brought products closer to consumers, creating engaging content and driving over 90 million orders through targeted content creation via in-app features such as Shopee Live and Shopee Video. To celebrate these achievements, Shopee also released its  second instalment of the “Shopee Rai Lokal: Breaking Barriers Online” documentary, spotlighting the success stories of several inspiring Shopee Affiliates who have transformed the digital economy within their local communities. This follows the first instalment in 2023, which showcased the challenges and triumphs of three local sellers.
 
One of these inspiring Affiliates is Nurul Syuhana, a mother of five who joined the Shopee Affiliate program in 2023 to support her family. With a modest social media following, her first RM200 commission gave her the confidence to pursue the program full-time. As she honed her livestreaming skills, her audience grew from 33 to over 200,000 followers, and she was recognised as one of the winners in the 'Shopee Affiliate 2 Million Ringgit Club' at the Shopee Superstar Awards 2024. “Becoming a Shopee Affiliate was a turning point for me. It allowed me to not only support my family, but also share the products I truly love, helping others make informed decisions along the way,” she shared.
 
Bringing Local Fashion to the Forefront
Events like the Raya Stail Kita Fashion Show offered buyers an exclusive opportunity to explore the vibrant world of local Muslim fashion. Featuring 10 standout sellers, the event attracted over 70,000 viewers on Shopee Live. Buyers were introduced to new fashion collections from local designers and taught how different garments could be styled from a variety of brands for each look to coordinate with their whole families.
 
Equipping Sellers for Long-Term Success
Shopee’s 5-part Digital Platform Upskilling Summit ensured that sellers are better equipped to meet buyer expectations. The program equipped over 1,000 sellers with critical knowledge in regulatory compliance, product authenticity, and Halal certification. Partnerships with government stakeholders and agencies like the Ministry of Domestic Trade and Costs of Living (KPDN), the Department of Islamic Development Malaysia (JAKIM), and the Intellectual Property Corporation of Malaysia (MyIPO) helped address industry challenges and strengthen consumer trust.
 
Bibi Farizona Mahdi, owner of Umairah Homemade Cakes on Shopee, remarked, “This program has been incredibly useful in deepening our understanding of government regulations. The insights we gained are essential for navigating compliance and driving our business forward.”

Driving Digital Transformation with Government Partnerships
Shopee’s collaboration with KPDN’s annual Kempen Beli Barangan Malaysia (KBBM) campaign underscores its commitment to promoting Malaysian-made products and supporting local sellers to thrive in today’s digital economy. The campaign engages over 1.8 million sellers through a dedicated microsite and provides prime marketing assets, including vouchers and live streams, making it easier for buyers to discover and support Malaysian sellers. Shopee also participated in the Sabah leg of Program MADANI Rakyat, further connecting sellers with consumers across the country.
 
Partnering with Malaysia Digital Economy Corporation (MDEC) under the Best of Malaysia campaign, Shopee supported close to 3,000 Malaysian brands in growing their audience and expanding their reach to new markets in the Southeast Asian region. By leveraging Shopee’s tools and programs, sellers were able to tap into cross-border opportunities, positioning Malaysian businesses as competitive players in the global e-commerce market.
 
“These partnerships with KPDN and MDEC highlight Shopee’s belief in collaboration as the key to scalable and sustainable growth within Malaysia’s digital economy and dedication to making it easier for consumers to support local. By working closely with government bodies and giving buyers access to well-curated microsites, exclusive deals, and exciting live-streamed content, Shopee provides a structured and supportive platform that empowers local sellers and communities to succeed, driving long-term growth and inclusivity,” Tan elaborated.
 
Giving Back to Communities, Creating Inclusive Impact
Building on its commitment to empowering local sellers and fostering growth, Shopee also extends its efforts to uplift communities beyond the realm of e-commerce. Through impactful community-driven CSR initiatives, Shopee has reinforced its commitment to making a meaningful difference in the lives of Malaysians.
 
The Pek Kasih Mama campaign, launched with the Ministry of Health (MOH), distributed care packs to underserved mothers across Malaysia, including in Sabah, Sarawak, and Johor. Shopee further enhanced this initiative through the Shopee Mum’s Club - a virtual community that empowers mothers with expert-led education delivered through informative Shopee Live sessions. The club also helps foster a supportive environment for mothers to connect and  learn from each other’s  experiences. Additionally, the club provides valuable parenting tips, live content, exclusive vouchers, and tailored deals to support mothers throughout their parenting journey.
 
 
Shopee remains steadfast in its mission to enable local sellers and uplift communities through transformative initiatives. By empowering local businesses, talents, and buyers, driving inclusivity in e-commerce, and forging strategic partnerships with government bodies, Shopee continues to contribute towards impactful digital innovation in Malaysia.

Shopee 12.12 生日促销活动：每天解锁 RM1200 万 Shopee Live 礼券！

 

与 Shopee 一起庆祝最低价格保证 90% 折扣、免费送货等等优惠！

吉隆坡，2024 年 11 月 28 日 – 您准备好迎接为今年购物节的压轴戏吗？ Shopee 的 12.12 生日促销将于 2024 年 11 月 26 日至 12 月 13 日开始，并比以往更大、更好！今年的庆祝活动充满了令人难以置信的优惠、无与伦比的价格和令人兴奋的奖励，旨在让您过个真正难忘的年终购物。
享受 Beauty of Joseon、Case Valker、naelofar、PerySmith、Tefal、Vinda、Y.O.U. 和 Zoe Arissa 等顶级品牌的 90% 最低价格保证折扣。无论您想要最新的时尚单品、必备的美容产品还是必备的家居用品，您都会以最低价格找到它们。如果您在其他地方发现这些产品价格更低，请不必担心，因为Shopee 将退还您 3 倍差价的 Shopee Coins 作为回报。
在 12.12 生日促销期间，每日午夜 12 点可享受免费送货且无最低消费优惠券，从此告别运费。享受轻松购物并检查您的购物车，同时进一步节省更多。
这个12.12，我们将每天送出 RM1200 万 Shopee Live 礼券！准备好在整个庆祝活动期间领取高达95% 折扣的Shopee Live 优惠券 、12.12 RM30 优惠券、15% 硬币现金返还优惠券和免费送货优惠券。用户可以叠加平台券和12.12券结账以获得更好的优惠。立即观看您喜爱的品牌并享受巨额优惠！

准备抢无与伦比的 RM12 Knockout Deals！价格为 RM12 和 RM112 的商品，仅在 12 月 11 日和 12 月 12 日限时供应。这项精彩活动将于 12 月 11 日晚上 8 点开始，并持续到 12 月 12 日上午 12 点。还有！其他活动将于 12 月 12 日中午 12 点、下午 2 点和晚上 8 点举行，每场活动都有不同的特别物品可供争夺。 12 月 5 日至 11 日加入购物车，即可获得全新 Nintendo Switch OLED、Okawa Retreax Ionic Contemporary 按摩椅、POP MART Labubu The Monsters、三星 65 英寸 Crystal UHD 4K 智能电视等等！



准备好庆祝 Shopee 迄今为止最盛大的生日狂欢吧！通过与马来亚银行（Maybank）合作的 Shopee Live 12.12 Kotak Hari Jadi！游戏，每天赢取高达 RM12,000 的奖金 。 12 月 1 日至 12 日，每天晚上 8 点，享受由有趣的 Kak Lina Pom Pom 和特邀明星客串明星（先卖个关子！）主持的直播间。
参与方式很简单：收看 Shopee 的官方 Shopee Mamak 直播，获取“当天关键词”，然后将其与您的用户名一起发送到会议期间显示的 Shopee Live WhatsApp 号码。幸运观众将被随机选择并验证，有机会赢得每日大奖！
还有！您还可以赢得特别奖品，例如价值高达 RM75,000 的 Touch ‘n Go 一年免费通行费 + RFID 标签、价值高达 RM3,400 的 Habib 金币等等。不要错过这个激动人心的庆祝活动！ Shopee 在 12.12 生日促销活动中回馈您，让您尽享乐趣、惊喜和独家奖励。

 
当您使用 SPayLater 时，将 12.12 购买的商品分成 3 个月的 0% 费用分期付款。不要忘记使用 SPayLater 优惠券领取和结帐，可享受高达 RM30 的折扣，以进一步节省您的 6 个月和 12 个月分期付款计划。今天激活 SPayLater 时，首次用户还可以享受 RM15 折扣优惠券！
今年 12.12 使用 SPayLater NEW Offline 的 1 仙优惠券可节省 RM120！只需 1 仙即可购买您喜爱的品牌优惠券，并在您喜爱的实体零售店享受优惠，包括：BHPetrol、Health Lane Family Pharmacy、Senheng 等等，前提是您在商店使用 SPayLater 付款。
立即标记您的日历，设置提醒，并准备好享受与众不同的购物体验。欲了解更多信息，请访问 https://shopee.com.my/m/12-12