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Strategic Partnership with Sasbadi Benefits 2.5 Million Students Nationwide
KUALA LUMPUR, 13 July 2023 – Shopee, the leading e-commerce platform in Southeast Asia & Taiwan, has officially partnered with Sasbadi, Malaysia’s leading publication house and education solutions provider, to empower students in achieving their educational goals. The partnership was launched to make high-quality learning and revision materials more accessible to the Malaysian student community, giving them access to the right tools to succeed in their studies.
Commencing on 1 July 2023, Shopee commits 50 million ringgit to help students purchase educational materials to assist them in achieving academic excellence. This is carried out via 20 ringgit cash equivalent vouchers with no minimum spend that can be redeemed on any educational materials available at Sasbadi’s Official Shopee Store, exclusively for new Shopee customers. Throughout the year, these vouchers will be printed in selected Sasbadi publications and distributed through Shopee and bookstores across the country.
“For those in need of high-quality learning materials, you are not alone – Sasbadi is committed to helping you achieve your full potential. We trust Shopee to make available this much-needed support to students across Malaysia, particularly underserved communities who need it the most, and we will continue to explore all avenues for raising awareness about such efforts,” said Law King Hui, Group Managing Director and Co-Founder of Sasbadi.
“We are humbled to partner with like-minded companies like Sasbadi to support the rising educational needs of rural, underprivileged and underserved students from diverse backgrounds across Malaysia. This is part of our commitment to support local communities using technology. I strongly believe in the importance of education and together with my team, I am glad to be able to pay forward the support I received during my student days. We hope that Shopee's support will enable these students to achieve their dreams,” said Kenneth Soh, Head of Marketing at Shopee Malaysia.
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Shopee took a similar step in May 2022 when it collectively raised nearly 300 thousand ringgit for *#ShopeeGivesBack partners like UNICEF Malaysia in meeting critical needs of marginalised children and their families in Covid-19.
During the year-long campaign, Shopee’s platform will serve easy-access offerings tailored to students’ needs based on data-driven insights. Specifically, students’ searches for educational needs, such as practical notebooks or school supplies, educational textbooks, educational aid devices, and extra-curricular supplies. Concurrently, Sasbadi’s publications, available on Shopee and in bookshops nationwide, will incorporate the 20-ringgit vouchers, allowing students to conveniently redeem them for educational materials at Sasbadi’s Official Shopee Store on the platform.
