迈向数字时代：电子商务助力马来西亚企业大放异彩

 

迈向数字时代：电子商务助力马来西亚企业大放异彩

中小微企业（MSMEs）在马来西亚经济中扮演着至关重要的角色。这些企业铸就了国家的经济支柱，占市场上所有企业的97.4%，并对国家GDP贡献了38%。中小微企业推动创新，保护文化遗产，并通过创造就业机会和促进社区参与推动地方经济繁荣。然而，目前市场竞争激烈，资源紧俏，使得这些企业在实现可持续增长的道路上面临诸多挑战。

幸运的是，数字化提供了一个有前景的解决方案。作为数字化的基石，电子商务为中小微企业克服这些障碍提供了一个强大的平台，帮助它们降低运营成本、突破地理限制，并拓展新的客户群体。此外，电子商务平台通过提供各种功能，来帮助企业增强客户参与，提升品牌忠诚度，创造互动性更强、更加个性化的购物体验。中小微企业选择电商来扩大自身的市场竞争力，并为其长期成功奠定基础。

实时互动驱动增长：Shopee Live赋能本地商家

 

ZEKE Store 是一家起步于马来西亚雪兰莪州和吉打州的小型企业，但他的创始人怀揣着向全国展示其服装工艺和独特设计的梦想。然而，像许多小微企业一样，他们的资源有限，同时还面临着激烈的市场竞争。因此，选择合适的平台至关重要。而对于ZEKE Store来说，Shopee为他们扭转了局面。

 

Shopee Live改变了零售商与客户的互动方式，也变成ZEKE Store成功道路上的秘钥。不局限于静态的产品图，ZEKE Store利用Shopee Live实时展示服装的质量、质地和独特风格。直播成为了产品和观众之间的桥梁，观众通过直播与商家互动，双方也逐渐建立起信任且长久的客户关系。

 

“不仅仅是在卖产品，我们期望通过Shopee Live与客户建立有意义的联系。”ZEKE Store的创始人赖亚龙说道。服装类客户希望能在购买前试穿或感受一下面料做工，Shopee则能够帮助卖家打破这些购买障碍。通过Shopee Live，商家能够更直观地展示产品，拉近与顾客的距离。选择直播策略使店铺整体销售额提升了65%。在2024年的6.6促销活动期间，店铺成交额与去年同期相比增长了85%，进一步证明了选择直播策略的成功。

 

对于ZEKE Store来说，Shopee不仅是一个电商平台，更是品牌成功的关键。通过巧妙地使用Shopee Live，他们不仅加强了客户关系，还成功地展示了产品的独特性，实现了赖亚龙希望马来西亚更多人了解和喜爱其服装设计的愿景。

传统书店迎来新篇章：Shopee Ads助力连结全国书迷

 

2020年，曾在一家当地知名书店工作的杨观德，因为对书籍的热爱和希望重塑马来西亚书籍销售格局的愿景，踏入了电商的世界。杨先生放弃了传统的实体书店模式，创办了Funbook，为读者提供更加丰富的书籍选择。

 

然而，转型到电子商务并非易事。尽管杨先生是一名经验丰富的书商，但在电商领域却是新手。他面临着线上曝光度不足和缺乏数字营销专业知识的问题，这就导致了销售疲软，也是许多新企业都会遇到的普遍难题。为了取得成功，杨先生决定寻找一个战略合作伙伴。

 

认识到需要采取不同的方法，杨观德决定选择Shopee，并且运用平台上的卖家功能推动业务增长，因此Shopee Ads成为了Funbook成功的关键因素。通过定制化的广告活动和投放，Shopee Ads大大提升了Funbook在平台上的曝光度。不到一年时间，Funbook的销售额增长了2789.52%。如今，Funbook通过Shopee广泛的物流网络，为全国读者提供更多样化的书籍选择。

 

“Shopee对我们的业务产生了深远的影响。感谢Shopee Ads，我们获得了前所未有的曝光率和覆盖面，使我们实现了指数级增长，并与全国的读者建立了联系，”杨观德表示。

 

Funbook的成功并非孤例。Shopee通过提供工具、资源和支持，帮助中小企业在数字时代蓬勃发展。从卖家功能到Shopee Ads等营销工具，再到集成的物流支持，Shopee为像Funbook这样的企业提供了解决方案，帮助他们在网络上建立业务，吸引客户，保持稳定增长。

 

以多样化工具助力中小微企业腾飞

 

作为东南亚和台湾领先的电子商务平台，Shopee一直致力于帮助马来西亚本地企业克服挑战，不断成长。

 

Shopee Video，作为Shopee最近推出的服务，给客户提供内容创作者们富有洞察力的短视频。与Shopee Live类似，这一新功能帮助卖家为其产品带来积极的口碑评论和推荐，提升品牌知名度。

 

“在Shopee，我们致力于赋能本地企业，如Funbook和ZEKE Store，”Shopee马来西亚营销和商业智能主管陈铭杰表示。“我们不仅是一个平台，更是商家的合作伙伴。我们为他们提供Shopee Ads、Shopee Live、集成物流等工具，并且通过无理由退货和交付保证来提升售后服务。我们来处理技术问题，让商家可以专注于他们擅长的领域，无论是像Funbook那样策划多元的书籍选择，还是ZEKE Store这种本地店铺展示其独特的时尚产品。”

 

 

 

以消费者为中心：顾客满意方能生意兴隆

 

对于许多中小微企业来说，建立稳固的客户关系是成功的关键。Shopee深知这一点，其最近推出的一系列以客户为中心的功能，不仅旨在提升消费者满意度，还致力于推动商家的业务增长。

 

自2024年3月起，Shopee推出了15天无理由退货方案，为更广泛的产品提供无忧退货服务，让客户在尝试新产品时更加放心，同时帮助卖家以快速简便的退货方式留住满意的客户。此外，Shopee的退货和退款流程通过ShopeePay可以在两天内完成，优于行业平均的七天标准。

 

快速可靠的配送是Shopee承诺优质服务的另一重点。Shopee通过即时配送、次日达和准时订单保证等计划，来确保客户满意。准时订单保证会提供5马币的优惠券给订单迟到的客户，鼓励准时交付并建立商家与消费者的信任。

 

从2024年7月起，Shopee还将与其第三方物流合作伙伴合作，推出全平台免费送货服务，进一步洞察顾客需求，为他们提供最佳的购物体验。

 

“顾客是中小微企业和Shopee的命脉。Shopee的首要任务是提供高水平的服务，这不仅能提高客户满意度，还能培养客户忠诚度和增加重复购买率，从而让我们平台上的卖家受益，”陈先生表示。

 

Shopee把客户满意度放在第一位，帮助马来西亚的中小微企业接触到更广的客户群，实现可持续增长。这对商家和消费者来说是双赢的 —— 消费体验满意的顾客会发展成忠诚客户，而Shopee对顺畅购物体验的承诺正是培养这种忠诚度的重要因素。

90% of Shopee Fashion Sellers Prioritise Muslimah and Inclusive Clothing

 

90% of Shopee Fashion Sellers Prioritise Muslimah and Inclusive Clothing

Demand for modest clothing increases, local sellers meet evolving consumer needs

 

KUALA LUMPUR, 5 July 2024 – Shopee, the leading e-commerce platform in Southeast Asia & Taiwan, continues to strengthen its commitment as a thriving hub for Muslimah and inclusive fashion. Shopee’s Gaya Lagi Lit Inclusive Fashion Study revealed that 9 in 10 fashion sellers now offer Muslim-friendly clothing for all sizes on the platform, with 60% of these sellers dedicating three-quarters of their inventory to cater to this growing category.

 

When surveyed, fashion sellers revealed a surge in demand for Muslimah and inclusive fashion. A significant 80% of respondents reported an increase in customer interest in modest, stylish, and inclusive clothing options on the platform. This data underlines the growing importance of this category within the Malaysian fashion landscape, and Shopee's position as a key player in catering to this evolving customer preference.

 

“Shopee is actively driving the Muslimah and inclusive fashion movement. We recognise this shift and are committed to fostering inclusivity on our platform. This is evident by 70% of sellers incorporating more size ranges and featuring diverse models. We empower sellers to cater to a wider range of body types, creating a truly representative shopping experience for all Malaysians on the platform," said Ming Kit Tan, Head of Marketing and Business Intelligence at Shopee Malaysia.

 The study unveils Shopee sellers' data-driven approach to Muslimah and inclusive fashion content. 70% prioritise customer feedback and order insights for inspiration, ensuring content directly aligns with evolving customer needs. The remaining 30% of sellers utilise external sources like peer analysis, social media trends, fashion blogs, and local influencers for inspiration.

 

This focus on data complements the strategies of brands like Zoe Arissa. Esther, Director at Zoe Arissa, exemplifies this by stating, "We use customer reviews to improve on our products and services while utilising Shopee Live to engage and interact with our audience in real-time. As a local fashion brand, we also design a wide range of Muslim-friendly styles to ensure our products resonate with Malaysians."

 

Further study results reveal that price, quality, and variety are top customer priorities for Muslimah and inclusive fashion. A significant 80% of respondents identified offering high-quality products in diverse colours and sizes at affordable prices as the key driver of customer attraction. The remaining 20% prioritise differentiation through unique and authentic designs with frequent collection refreshes.

 

ZUCCA, a Malaysian modest fashion brand, exemplifies this focus. “We design our garments to respect cultural and religious values while allowing for personal expression. By providing a diverse range of contemporary and traditional styles, we ensure that every woman can find something that fits her unique taste. Additionally, we are committed to affordability, making it possible for all our customers to enjoy high-quality, modest fashion without compromising on style or budget," commented Nurul Syamira, Co-Founder of ZUCCA.

 

Shopee's commitment to inclusivity is shaping the Malaysian e-commerce landscape. By empowering sellers and fostering a data-driven approach, the platform offers a diverse and representative shopping experience. This caters to evolving preferences and positions Shopee as a leader in Muslimah and inclusive fashion. As users embrace a wider range of styles, Shopee will remain at the forefront, ensuring everyone finds their perfect Gaya Lagi Lit look.

 

Learn more about Shopee’s Muslimah and inclusive fashion offerings while shopping RM1 Super Seringgit Fashion Deals this 7.7 Mega Fashion Sale: https://shopee.com.my/m/7-7

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