Monday, February 19, 2024
Sunday, February 18, 2024
Shopee Affiliates Embrace Authenticity & Personalisation in 2024
Shopee
Affiliates Embrace Authenticity & Personalisation in 2024
Affiliates emerge as key players in fostering
trust & connection among Malaysian users
KUALA LUMPUR, 16 February 2024 - Shopee, the
leading e-commerce platform in Southeast Asia & Taiwan, has conducted their
‘Championing Inclusive Commerce 2024’1 study involving
over 3,000 affiliates, revealing a resounding positive sentiment for the year
ahead. The results highlight a significant trend towards humanised content and
increased immersive experience of livestream.
Shopee
Affiliates are emerging
as key players in shaping consumer perceptions. The study reveals that over two-thirds of affiliates are eager
to create more personalised content, emphasising authenticity and genuine
engagement. This trend is underlined by the staggering 420% increase in affiliate-driven orders last year, with over 60,000 new affiliates joining the
Shopee ecosystem in 2024 so far.
Kenneth Soh, Head of Marketing at Shopee Malaysia said “We have outstanding affiliates who have driven exceptional
traffic growth, lending credibility to local sellers and brands through quality
content that resonates with Malaysians. As we step into 2024, it is time to
embrace authenticity and personalisation. Our study supports this, with 75% of our exceptional affiliates
expressing a desire to humanise e-commerce experience and wanting to connect
with their customers through relatable stories and genuine experiences.”
The survey
highlighted a shift towards leveraging Shopee Live, with 93% of affiliates expressing a desire to grow further using this
platform. Additionally, 87% of the surveyed respondents indicated
plans to conduct more live streams, incorporating interactive features like
polls to create dynamic and participative audience experiences while 94% foresee more local consumers engaging
with the platform.
“Our
affiliates are the voices and trendsetters of their communities. They have the
power to spread trust and connection to their audiences beyond the digital
walls. Growing our ecosystem to support e-commerce will continue to be our key
priority. We believe in the power of affiliates in driving important and
impactful narratives and providing local sellers a platform to further
flourish,” continued Soh.
Affiliates
are recognising the potential of live streaming, with a 500% increase in live stream orders over the past year. They see the value of live streaming
in generating lively consumer engagement through real-time interaction and its
ability to convert to immediate sales.
Celeste
Phuah, one of Shopee’s top-performing Affiliate Livestreamers emphasised the
authenticity of live sessions. "I always keep it real when talking about a
brand's product. I share my honest thoughts on its quality, and that's how I
build trust with my followers. Before promoting any sponsored products, I make
sure to try them out myself. This way, I can be sure they're beneficial for the
audience and reasonably priced.”
Celeste is
one of the many affiliates that harnesses personalisation and authentic
engagement via Shopee Live. She simplifies the shopping journey for
approximately 36,000 rural Malaysians seeking convenience online every day.
Over the past six months, Celeste has facilitated the redemption of over six
million discount vouchers across the platform. Through her educational Shopee
Live sessions, Celeste humanises e-commerce, explaining the intricacies of
platform and store vouchers to empower users.
Rita Zafran, a high-performing Shopee Affiliate, shared, "My connection with the audience is built on shared interests and common challenges, such as the struggles of preparing children's lunchboxes and organising school bags. My main purpose is to identify products that truly meet my audience's needs. In 2024, I believe live streaming will be a major trend for affiliates. I am joining live streams to interact with my audience in real-time, address their questions and promote the products I'm currently using.”
Since Rita started streaming in 2024, she engages with her users by sharing her favourite home and living products, and her most-used Muslimah shawls. Rita describes these products with the aim of creating a helpful space where users can openly ask any product questions they may have. In the comments section, Rita patiently addresses questions such as ‘Where did you buy these cute lunch boxes?’, ‘Do these tumblers retain heat well?’, and ‘Can you share some styling tips for tudung please?’, providing a human-touch to her e-commerce content.
The
‘Championing Inclusive Commerce 2024’ study is part of Shopee’s thought
leadership series. These data-driven insights showcase how Shopee Affiliates
have the unique opportunity to build win-win relationships that drive customer
loyalty for local brands and sellers.
-END-
Wednesday, January 31, 2024
Shopee新春大促销，开启龙年新气象！
Shopee Influencers Champion Human-Centric E-commerce in 2024
Content creators humanise shopping experiences nationwide
KUALA LUMPUR, 30 January 2024 – Shopee Malaysia officially unveiled the ‘Championing Inclusive Commerce 2024’ study of over 3,000 Shopee
Affiliates. The study discovered that 9
in 10 Affiliates are feeling positive for their e-commerce opportunities in
2024. These affiliates are excited to humanise
e-commerce with increased personalisation, engage with more users on posts and livestreams, and drive more traffic for local sellers
aligned with their values.
The Rise of Human-Centric Content
When asked on the e-commerce
trends they are most excited to embrace in 2024, 75% of affiliates were enthusiastic about creating more personalised
content for their audiences. Shopee Affiliates want to have more authentic
engagements with their audiences (30%), seek to personalise their content
further through product education posts and livestreams (30%), while the
remaining want to collaborate with more local businesses to drive awareness
(15%).
“Our affiliates are leading the charge in humanising e-commerce,
providing users with original content and ultimately, building a stronger
competitive edge for our local brands and sellers. This powerful statement
tells us that Malaysian consumers are craving something real. They're tired of
the perfectly polished posts on their feeds. They want to connect with real
people, with relatable stories, and genuine experiences,” said Kenneth Soh, Head of Marketing at Shopee
Malaysia, during the launch of the study today.
Sharing on the importance of authenticity and personalisation, Shopee
Affiliate Livestreamer Celeste Phuah believes that developing original content
is important when building sincere relationships with their audiences. “As an
affiliate livestreamer, I believe it is important to be honest and open with my
audience during my product recommendation live sessions. I will share my
opinions on the products they are interested in based on my own experiences.
When I get questions from the audience, I do try my best to inform them on the
various benefits and features about the products,” Celeste said.
Building Communities Through Two-Way
Engagement
A resounding 94% of Shopee
Affiliates anticipate a surge in user engagement through the power of authentic
content and interactive livestreams. This data unveils a crucial shift in
audience behaviour, highlighting the growing demand for genuine connections
between Shopee buyers and sellers, with affiliates taking on the mantle to
digitally bridge this gap.
Andrew Tay in his capacity as the Chief Operating Officer for Val
Media, a digital portal that produces influential content, explained that his
team is enthusiastic to see more engagements and interactions from their
audiences this year. “In the last few years, we have been branching out from
just doing product review articles, to creative informative videos and social
media postings. It is inspiring to see the different ways Malaysians consume
digital content and we look forward to creating more content that drives user
engagement and traffic for our local sellers.”
Championing Local Businesses in a Digital
World
When Shopee asked the surveyed affiliates on what they want to achieve
this year, an outstanding 100% aspire to
drive more traffic to local sellers in 2024. Additionally, 96% of them want to collaborate with more
local sellers that are aligned with their values, reflecting their
#ShopeeSapotLokal spirit in supporting Made-in-Malaysia products to fuel the
nation’s vibrant digital economies.
“I enjoy working with local brands and sellers as I believe it is
important to support our homegrown entrepreneurs. It lights up my heart when I
drive traffic and awareness for a local seller selling hand-made or traditional
products to my audiences. I can’t wait to collaborate with these sellers in
2024 to create family-friendly content that is aligned with my Muslim culture
and values,” said Rita Zafran, Shopee Affiliate (Top Posting Creator).
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Shopee Affiliates collectively believe that the age-old phrase ‘Honesty is the best policy’ rings true
when adding a human touch to their product insights and brand recommendations.
They want to build sincere and genuine connections with their audiences, and
aim to partner more with local brands and sellers aligned with their social and
cultural values.
The “Championing Inclusive Commerce 2024” study is part of Shopee’s thought leadership series. These data-driven insights showcase how Shopee Affiliates have the unique opportunity to build win-win relationships that drive customer loyalty for local brands and sellers. Further insights on Malaysian affiliates will be shared in greater detail in the coming week.
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