60% of Malaysian Consumers Buy Local with the platform
KUALA LUMPUR, 5 September 2022 – 60% of Malaysian consumers are
proactively supporting local sellers with #ShopeeSapotLokal, at the live
reveal of the platform’s largest marketplace study this year, Celebrating the Heart of Malaysia on
E-Commerce*, in conjunction with the company’s 9.9 Super Shopping Day.
When 3,356
consumers were asked “Why do you think it
is important to support local sellers?” between 19 July to 17 August 2022, 30% endorsed the quality of
Made-in-Malaysia goods that cater to their local preferences, 20% stated
that they want to keep the economy running for patriotic reasons and 8% were
sellers supporting other local sellers in the same boat. 42% preferred shopping
local to get their items delivered faster.
Among these
respondents, half of them (54%) are working full time, 18% are in-between jobs,
17% are senior citizens, 6% are stay-at-home parents and 5% are university
students.
Shopee also
examined what Malaysians valued about online shopping. Over 70% of consumers
surveyed estimated that their everyday online shopping transactions resulted in
savings of over 5% consistently.
“Interestingly,
not all buyers prioritise discounts and vouchers exclusively. Seven in 10 Malaysians value peace of mind
over lower price,” according to Kenneth
Soh, Head of Marketing Campaigns at Shopee Malaysia.
Nine in 10 Malaysians still buy online despite the reopening of
physical outlets because it is a learned and adopted habit. The majority value having ‘peace of mind’, with 40% enjoying the
convenience of parcels delivered to their doorstep, 17% feeling safe with
Shopee Guarantee, and 10% trusting reviews and pictures from other buyers.
For 49% of buyers, Shopee is the top-of-mind
shopping destination for lifestyle products, including home decoration items, fashion pieces, and health and
beauty products. Apart from that, 24% of buyers purchase living essentials
(groceries and diapers) from Shopee, 16% look for tech devices (computers,
mobile devices and TV) and the remaining 11% buy automobile parts or work and
school supplies.
“When Malaysian
consumers express their values through online shopping preferences this way, we
truly understand why eight in 10 local
sellers started their selling journey online with Shopee. We are humbled to
discover that half of our local sellers surveyed say the income earned on our
platform is crucial as it enables them to support their families,” said Soh.
The majority of local sellers began selling online
with Shopee to overcome existing limitations on their earnings and
participation in the economy: 24% because it is
their only source of income, 5% can’t
get a job, 18% need to supplement income and 24% feel the pressures of higher
costs of living. 30% said they became Shopee sellers because of their passion
for their business.
Save and Enjoy More with 9.9 Super Shopping Day
Malaysians
can also look forward to Shopee Live
daily exclusive vouchers, worth up to RM6 off with no minimum spend from
any livestream on Shopee Live. The Live-exclusive vouchers refresh every day,
so users should come back to Shopee livestream daily to claim and use the
vouchers on 9.9 Super Shopping Day.
On top of
that, users can also participate in the Shopee Live Buy & Win contest to
stand a chance to win up to 100,000 Shopee Coins and Gold Bars. This is
applicable for purchases made in any livestreams on Shopee Live from 26 August
until 9 September.
To top it
off, tune in to TV3, Shopee Live or Shopee’s YouTube channel at 9PM on 9
September to get your hands on the best TV deals in town from the Shopee 9.9 Super Show. Full of exciting
performances, games and offers, Shopee will be treating Malaysians with Shopee
Shake, Vouchers Drop and more during the show for an unforgettable 9.9 Super
Shopping Day.
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