Celebrities Drive Authentic
Connections On Shopee Live
Lan Solo and Zoey Rahman Share Their
Livestream Experiences
Celebrities Advocates Authenticity to Build Brand
Trust in E-commerce
A human-centric
online shopping experience prioritises genuine product sharing and builds
connections through shared experience. Lan
Solo, a member of the Shopee Celebrity Squad and a popular Malaysian singer
known for his engaging Shopee Mamak content, emphasised this shift: "It
isn’t just about showcasing or selling products. Live streaming is all about
two-way conversations. We encourage questions, respond to comments in
real-time, and create a sense of community.” Lan Solo’s Shopee Mamak streams
consistently pull in an average viewership of over 50K Malaysians.
Fellow Shopee Celebrity Squad member and founder
of Mikaseries, Zoey Rahman, echoed this
sentiment. "People connect with
authenticity. On Shopee Live, I can share genuine product recommendations,
offering viewers valuable insights beyond just a celebrity endorsement." One of Zoey’s recent Shopee Mamak sessions
drew a record number of over 60K viewers, showcasing the power of expert advice
delivered in a relatable and engaging format.
Celebrities Champions Personalised E-commerce
Content That Connects
Many businesses see
the potential of live streaming by connecting directly with customers through
Shopee Live. But for some, the world of live commerce can feel like uncharted
territory. New sellers are eager to jump
on the bandwagon, but questions like "Where do I even begin?" or
"What kind of content should I create?" cloud their minds.
Zoey gave his
expert take on maximising e-commerce efforts through Shopee Live. "Live
streaming might seem casual, but a well-defined content strategy is key."
He stressed audience research, “It's important to know what your audience is
interested in before you start your live stream. What kind of content that’s
both interesting and informative to them?” Besides, Zoey emphasised the
importance of authenticity, advocating for live sellers to provide genuine
recommendations. His commitment to authenticity went beyond mere
recommendations. He personally tested products before showcasing them on Shopee
Live, for example health supplements like Redoxon
Cal-D Effervescent Tablets and KITSUI
Whitie Snow Probiotic. This firsthand experience allowed him to identify
key benefits and present them from a user's perspective, not just a
salesperson's. By prioritising transparency, Zoey built trust with his viewers,
avoiding hard sells in favour of genuine recommendations.
Lan shared a
similar view when asked about his content strategy to succeed in Shopee Live. “Storytelling
is a great way to engage viewers and reduce drop offs. Think of it as hanging
out with friends and talking about something you're passionate about – your
products!” Instead of bombarding viewers with sales tactics like pushing them
to purchase, Lan suggested weaving stories around the products. “Imagine
sharing funny anecdotes about a particular item or offering your own
experiences that resonate with your audience. This approach keeps them engaged
and interested in learning more.” Lan Solo, a parent himself, put this advice
into action, leveraging his experience to recommend the Anakku Disney Baby Bath. His relatable stories resonated with
parent viewers who trusted his firsthand knowledge and advice. Both Zoey Rahman
and Lan Solo's sharing align perfectly with the growing trend of live
commerce.
Shopee Live Empowers Sellers with Its Useful Live
Streaming Features
"Shopee Live is like having your own mini broadcast, but without the production hassle," said Lan Solo, echoing the platform's user-friendliness. “Unlike traditional live streaming, Shopee Live empowers sellers to go live with ease. Shopee Live's easy-to-use features, such as live chat functionality, and exclusive deals, empower brands and sellers to connect with audiences in an interactive way, ultimately leading to increased brand awareness and brand loyalty.”
