Announces
“#ShopeeRaiLokal Raya Stail Kita” on Shopee Live!
The overwhelming majority of Malaysians,
over 9 in 10 surveyed, are driven to shop foremost by coordinating looks with
their whole family this Raya. Within this
group, 50% want colour-coordinated outfits, 16% match in comfort and
practicality for specific functions, 14% pick one fabric, brand, or theme to
wear, and 12% pick a 2024 trend to follow. Only a minority, 8%, of shoppers do
not consider what their families are wearing when they shop online.
In selecting the style of their Raya
outfits, half of Malaysian shoppers express preference for statement-making
layers of colours, patterns, and fabrics, such as eye-popping vibrant prints from Bayu Somerset, bright sampins
from Zoey Rahman’s Mikawear, and
textured lace by Zoe Arissa. Four in ten preferred nostalgic and traditional
styles such as checkered print sarongs from Asikin Ahmad and kaftan kurungs
from Hernes. Whereas 15% are searching
for outfits in a particularly trending colour from sellers like Inhanna, Indah
Persona, Panda Eyes, and Adnaa as they type ‘red brick,’ ‘brown orange’, or
‘bata merah,’ in their keywords on Shopee’s search bar.
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When asked, “What motivates your
Raya shopping choices on Shopee?”, half of survey respondents said that they
select upcoming Raya outfits driven by religious and cultural traditions,
referencing Shopee’s personalised fashion selections and keyword search
recommendations to find modest wear outfits to add to cart. A third of
respondents look for Shopee sellers’ wide range of baju kebaya, baju kurung,
and baju melayu offerings in various
fabrics and prints in order to celebrate their individuality and express their
personal style. Two in ten pick modern outfits in line with latest trends.
Across the platform, Malaysians
overwhelmingly prefer cotton (over 50%) as the fabric of choice, followed by silks (20%) and Songket (15%). A minority shop for
brocade and organza. The top colours
Malaysians are shopping for this Raya are: neutral tones (50%), then
flaming vibrant colours like reds, oranges and gold yellow (30%), followed by solid dark greens and purples
(20%).
In fact, the most popular baju according to Raya Stail Kita is
cotton in neutral tones, with 3 in 10 buying this. The survey also reveals that 90% of Malaysians surveyed will wear
their Baju Raya multiple times throughout the year, a sign that sustainable
values have taken root even during the busiest e-commerce shopping period.
In addition to fashion, Malaysians are actively shopping for makeup and
cosmetic skincare this Raya, from popular local brands such as Y.O.U, Wardah,
Simply Siti, Silky Girl, Papa Feel, Mika Series, lemooc, Emina, Dazzle Me,
Barrenbliss, alha alfa, and AISASEA on
Shopee. The majority of Raya Stail Kita
survey respondents prioritise beauty and makeup product benefits (40%),
followed by brand loyalty (30%), and trending skincare (20%).
When making decisions on beauty products, a
significant 70% surveyed trust beauty influencers and expert recommendations, whereas 30% prefer to make independent choices. Shopee Live plays a
big role in how Malaysians shop beauty, with 90% tuning into Shopee Live to
watch featured products, and 4 in 10 of these live audience members
specifically seeking skincare benefits and long-lasting makeup.
When asked what features of the Shopee platform enhanced their Raya
shopping journeys the most, 60% of
Malaysians surveyed are cashing in on exclusive discounts and promotions during
#RayaBersamaShopee campaign. 30% choose to shop on Shopee for its wide
variety of product selections and ease of finding the sellers’ products, while
10% trust in Shopee’s customer service, user-friendly interface, and Livestream
capabilities.
In choosing sellers of choice to buy from, customer reviews play a crucial role, with 85% of respondents considering them important, particularly valuing verified Shopee purchases and Shopee's customer feedback.
In response to this, and in line with Shopee’s mission to drive an inclusive marketplace, Shopee is proudly debuting #ShopeeRaiLokal Raya Stail Kita fashion show, which will be livestreamed on Shopee Mamak at 2:30pm on 5 March 2024 for all Malaysians. In collaboration with muslim fashion brands, beauty sellers, Zoey Rahman, Dato’ Jovian Mandagie, and Habib Jewels, Shopee intends to dress Malaysians in a wholesome, inclusive way this Raya with dignity and affordably for every occasion. Malaysians will get to learn how to style themselves from Managing Editor of Nona, Hijabista, and Mingguan Wanita, Kiffy Razak, and be treated to a performance by Shopee's Ambassador, Malaysian singer and celebrity, Iman Troye.
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