#ShopeeGivesBack
raised RM2.9 million to support underserved families
Donations to 40 NGOs sustains long-term
community-building for B40
KUALA LUMPUR, 28 July 2022 - #ShopeeGivesBack, Shopee’s long-term community initiative, has
collectively raised RM2.9 million across two years, through fundraising efforts
with over 40 Non-Governmental Organisations (NGOs) to help underprivileged
Malaysians in times of need.
#ShopeeGivesBack which launched on 1 May 2020 during the height of the
COVID-19 pandemic, uses technology to help the underserved in Malaysia across
four areas: underprivileged communities development, children and family
services, health charities, and environmental charities. The platform provides
Malaysians with an online avenue to support their favourite causes in the most
convenient way. Shopee ensures that these NGOs have credible track records and
are registered with the Registry of Societies.
RM2.1 million came through always-on platform donations as buyers
shopped on a daily basis and made informed choices on which causes to donate to
via the #ShopeeGivesBack dedicated microsite. 56% of donations raised through
this channel went to B40 and community aid NGOs such as Pertubuhan Kasih
Neelofa, Islamic Relief Malaysia, and Pusat Jagaan Nurul Jannah. 20% of the
funds raised went to NGOs providing medical kits and mobile clinics during
floods such as MERCY Malaysia. 14% of the donations assisted partners like
UNICEF Malaysia in meeting critical needs of marginalised children and their
families in Covid-19. 10% went towards environmental causes such as Zoo Negara,
where the funds aid in the annual food, enrichment, and veterinary care of the
animals.
RM800,000 was raised during special e-commerce campaigns helping
targeted causes: Zoo Negara ticket sales for example raised over RM400,000 for
animal welfare whereas over RM200,000 in flood relief funds (including
RM100,000 matching contribution from Shopee) helped 1,300 families rebuild
their lives after recent floods in Kedah, Kelantan, Selangor, Pahang,
Terengganu, Johor, and Negeri Sembilan.
Huiyan Pan, Head of Brand Marketing at
Shopee Malaysia said, “Based on
the estimates from our key community development NGOs, we would have provided
food and essential supplies to over 3,000 families in dire need during the
pandemic. Shopee is humbled to be able to obtain the support of our NGO
partners and galvanise shoppers on our marketplace to contribute towards long-term
sustainability of these communities.”
Pertubuhan Kasih Neelofa, Islamic Relief Malaysia, and Pusat Jagaan
Nurul Jannah are #ShopeeGivesBack’s longer-term partner NGOs. These three NGOs
raised nearly RM400,000 in food aid, essential needs and household products for
B40 families and homes in Kuala Lumpur, Selangor, Perak, Kedah, Sabah and
Sarawak.
“Pertubuhan Kasih Neelofa was moved by the kindness of Malaysians to
aid the underprivileged communities that have been affected by various
unfortunate circumstances. The #ShopeeGivesBack program has provided a platform
for generous donors to pledge their support, and we are grateful for the trust
Malaysians placed in us to give back to the needy,” said Noor Neelofa Mohd Noor, Founder of Pertubuhan Kasih Neelofa.
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For more information, please refer to the #ShopeeGivesBack microsite
here: https://shopee.com.my/m/ShopeeGivesBack
